Silly Cereal-Box Sayings

I love words and playing with words, and the tricks played with words by advertisers often amuse me.

I had a coupon for a free box of a breakfast cereal called "Kashi GoLean Crunch" (GoLean, that would be a native of GoLea?), a cereal I would probably never go out and buy, devoted as I am to the good cheap cereals sold at my local Aldi's store.

But free is even cheaper, so after I got my van back yesterday, I did some fill-in grocery-shopping as long as I was in town (with gas up to $3.41 a gallon, I'm not wasting a mile even when I get 24 mpg) and added the "GoLean" cereal to my shopping cart.

Amusing Ingredient of the Day: "Evaporated Cane Juice Crystals".

I about laughed milk out my nose.

I guess that would make this spring's maple syrup "Evaporated Tree Sap Concentrate".

No sugar here, folks, move along, nothing to see.